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Have you noticed that the front page of a lot of websites these days is almost entierly made of a single image? This is called a Hero Image.

Often there is only a few words and/or a couple of buttons on the image.

A website with a Hero Image

Hero Images have become popular as a way to direct customers to the single most important action you want them to take: The Call to Action.


  • Attractive, striking image can define the look of your site.
  • A single image can represent an idea or goal and direct customers to your Call to Action


  • Hides most of the text content and navigation from the user until they scroll or click

Usefull Links

This is part of our new series of articles which will build into a glossary of website terms.

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