When someone visits your website, what is the one thing you’d like them to do more than anything else? This is your CTA: Call to Action.

Although websites have always come in many formats, the convention was for a long time to have some navigation alongside, or above, some text. Often the text would be a message, or tell you what the website was about.

This has been largely replaced by a much simpler format. Often you will find a Hero Image covered by a simple button or two. These buttons are the Call to Action.

App page screenshot

Website designers have embraced the idea that viewers should be encouraged to take a very clear action when they visit. Often this is to ‘capture’ their details (‘Download’, ‘Join’ or ‘Subscribe’).

Advantages

  • A clear action shows your visitor exactly what you’d like them to do

Disadvantages

  • Hides most of the text content and navigation from the user until they scroll or click

Useful Links

This is part of our new series of articles which will build into a glossary of website terms.

 

Coming Soon -  Our Social Meda Service!

Coming Soon -

Our Social Meda Service!


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